Why celebrities are ditching modern farmhouse for something colder

You’ve seen the white shiplap, black iron hardware, and reclaimed wood floors so often now they almost feel predictable. Once a go-to for celebrity homes and HGTV renovations alike, the familiar modern farmhouse look is quietly losing its luster.

The style has become overexposed and predictable—especially as the next wave leans cooler, more minimalist, and more material-focused.

Over-familiarity has made it feel loud

When a style shows up in nearly every tiled backsplash and every YouTube apartment tour, it stops reading as intentional and starts reading as trend. That uniformity is the exact opposite of what high-end homes often try to achieve. The celebrity homes you see now favor layered textures, sculptural forms, and materials that feel less themed and more timeless.

Because modern farmhouse has been so replicated, many homeowners and celebrities alike are moving toward looks that feel quieter—yet still expensive. It’s the shift from themed to considered.

The cool-material movement is winning

Celebs like Bella Hadid are turning toward “organic modern” interiors that highlight stone, wood, and neutral palettes with fewer rustic cues and more refined textures. That cold, calm aesthetic values restraint, contrast, and natural materiality over distressed barn wood and oversized farm sinks.

The newer style doesn’t reject warmth—it just finds it through tactile richness rather than overt rustic elements. That makes it feel expensive because it’s subtle, not shouty.

The demands of resale and longevity

Modern farmhouse peaked and is now being tagged as dated by trend watchers. For celebrity homes, which often face resale scrutiny, choosing a look that feels less tied to a trend offers fewer visual liabilities down the road.

When you build your home around oak beams and barn lights, you might love it now—but you might also feel boxed in later. The cool minimalist shift is about making spaces that age better.

How the colder palette changes everything

When you take away the familiar farmhouse cues—like weathered wood, white brick, and rustic signs—and replace them with cooler tones such as stone, matte black, brushed brass, or warm grey, you change the entire feel of a room. It no longer says “country chic”—it says “quiet high-design.”

That shift matters because it expresses value differently. Instead of “look at me, I’m trendy,” the space says “this works and I don’t need to follow fashion.” That’s the kind of subtle confidence you see in upscale celebrity homes.

The key takeaway for your own home

You don’t need to tear out every shiplap wall or start over from scratch. Focus on swapping in cooler materials, simplifying your palette, and reducing overtly rustic details. Let the textures and structure lead the story instead of the theme.

If you want a space that feels high-end without chasing trends, follow the same move celebrities are making: aim for timeless calm instead of recognizable style. That’s the difference between a look that feels expensive and one that feels overdone.